Atlas' 2016 High Performance Economic Development White Paper: Invitation to Download
The Road to Economic Development Marketing Reinvention: How Digital Methodology is Shaping the Industry
Marketing, particularly in the economic development industry, has changed dramatically since the turn of the century. As economic development professionals, what is our challenge and focus of present day? Digital.
The Road to Economic Development Marketing Reinvention: How Digital Methodology is Shaping the Industry paints a clear picture of the digital landscape in economic development, and showcases five organizations who've mastered the art and science of digital in the profession.
The relationship between digital marketing and economic development metrics is detailed in the paper, and we see from a handful of your peers that when combined, marketing and metrics yield greater outcomes.
Results from our 2015 High Performance Economic Development benchmarking survey are unveiled, and we see who in the industry tops the charts in four different categories.
Also included in the paper: A collection of "Top 5" lists that can help your EDO advance, compete, and get noticed. Our "Top 5" lists include:
- Top 5 Channels to Reach Site Selectors
- Top 5 Economic Development Websites
- Top 5 Ways to Drive Traffic to Content
- Top 5 Social Platforms for Economic Development